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Activision questions audience for Vita

Do you like this article? In an interview with the Guardian , the head of Activision, Bobby Kotick, commented on many things including the future fate of the Guitar Hero franchise, as well as the prospects for the upcoming Playstation Vita. […]

Bobby Kotick interview exclusive

Call of Duty Elite … ‘a whole host of new, interesting and well-differentiated capabilities’ Bobby Kotick doesn’t give many interviews. […]

Will.i.am, Pharrell, Arcade Fire, David Lynch & The Future Of Brands + Music

That the Black Eyed Peas leader – hardly averse to product placement – the luxury brands fan Pharrell Williams and many more creative stars turned out for Cannes Lions , a major meeting of advertising minds last week, wasn’t the event’s most suprising aspect. […]

Exit stage left

For those of us without the drive and dedication to learn a musical instrument, there was still a way to realise our dreams of being rock and pop stars, or even DJs. […]

Ubisoft Partners with The Black Eyed Peas for New Dance Video Game

Ubisoft Partners with The Black Eyed Peas for New Dance Video Game 12:43 PM 6/27/2011 by John Gaudiosi share The French game publisher continues to work with huge names in music in the booming dance game genre beyond Michael Jackson and Katy Perry. […]

Video game publishers target young men, again

Big budget, epic video games that feature sweeping cinematic sequences, colossal battles and intricate story lines are the new popular items in the industry. […]

Straight Shooting with the Canada Nintendo Examiner – 6/24/11

Argh, what an annoying, bothersome, frustrating day. My nintendog, Odie, has once more decided to frolick in the mud, leaving me to wonder if perhaps there are tighter leashes in the game I should be using. […]

What Does Exclusivity Really Mean?

June 24, 2011 1:18 am MT Exclusivity. Webster’s Dictionary defines it as “restricted in distribution, use, or appeal because of expense.” But nowadays what does it really mean? It the era of next-gen consoles where graphics are almost the same, the only exclusives are the games developed by the first party companies. […]

Acti: True Crime: Hong Kong wouldn’t have found an audience of the desired scale

CEO of Activision Publishing Eric Hirschberg has been revealing a little bit more about their reasoning behind the spate of cancellations announced at the beginning of the year. […]

Activision talks Bizarre closure, Hero brand returning

Activision talks Bizarre closure, Hero brand returning A Activision Publishing CEO Eric Hirshberg recently discussed the closing of Bizarre, and whether or not the Guitar and DJ Hero games will be returning. […]