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Re-Play: Shark jumping

If Guitar Hero Rocks the 80s wasn’t the point that Activision’s mega franchise jumped the shark, I’m tipping the upcoming Aerosmith edition will be. […]

Treyarch Hiring For Next Year’s Call Of Duty Installment

I can’t help but chuckle even thinking about the headline. After all the fuss and all the banter going on in the industry Activision still seems to be moving ahead with milking a cow that seems to produce billion dollar milk for them. […]

Nirvana’s impact and legacy

IT’S twenty years since Smells Like Teen Spirit was released to US college radio stations. […]

Analysis: What Happens When Activision’s ‘Oil Well’ Dries Up?

Activision doesn’t.” ] In Activision’s second-quarter results reported earlier this month, journalists were unanimous: the big story was that 37 percent of Activision’s revenue — $423 million — is now coming from digital sales . […]

Has Kinect made Microsoft cool?

It was 2007. A group of executives gathered in a boardroom on the company’s Redmond campus to watch a rough concept video of how was going to regain its mojo in video gaming. […]

Can Kinect make Microsoft cool?

It was 2007. A group of executives gathered in a boardroom on the company’s Redmond campus to watch a rough concept video of how was going to regain its mojo in video gaming. […]

Can Kinect make Microsoft cool?

It was 2007. A group of executives gathered in a boardroom on the company’s Redmond campus to watch a rough concept video of how Microsoft was going to regain its mojo in video gaming. […]

Interactive: Nirvana’s impact and legacy

IT’S twenty years since Smells Like Teen Spirit was released to US college radio stations. […]

How an era-defining moment was sold short

IT’S twenty years since Smells Like Teen Spirit was released to US college radio stations. […]

Steinberg: EA’s Call of Duty mudslinging a clever ploy

EA has been heavily criticising the Call of Duty series with John Riccitiello saying he’d like to see the IP rot from the core with Jeff Brown adding that the series will see the same fate as Tony Hawk and Guitar Hero within the next 3 years. […]