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World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash cow. […]

Call Of Duty: Black Ops 2 reveal trailer

Yay! More bright light flashbang-esque explosions. On the other hand, if they finally add vehicles this might be the COD that brings the series back to life. […]

MEC Keeps $100 Mil Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S., after a review, according to sources. […]

MEC Keeps $100 Million Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S. after a review, according to sources. […]

Big business out of fun figurines

“Sorry ma’am, we’re all out,” comes the reply. “Not even under the till?” the customer pleads, “I know some stores are keeping them back.” After being patiently reassured that the $10 plastic toys aren’t being stashed like contraband, she gives up, but not before explaining the struggle she’s had getting them elsewhere. […]

Figures of fun: How Skylanders is changing the way children play

As regular as the first cuckoo of spring comes news that an estate agent has put a beach hut on the … In the Nintendo Store in midtown Manhattan a woman is asking if they have any Skylanders figurines. […]

Short These Stocks and Blame Apple

Apple has managed to turn a number of industries on their heads through its App Store, allowing third-party companies to make innovative products. […]

Activision Beats on Earnings, Raises Dividend

The company, which makes videogames such as “World of Warcraft,” “Call of Duty” and “Guitar Hero,” posted fourth-quarter earnings excluding items of 62 cents per share, up from 53 cents a share in the year-earlier period. […]

DICE 2012: Is the publishing model broken?

“Is the publishing model broken?” That’s the question posed during a debate between two prolific games industry analysts at the Academy Of Interactive Arts and Sciences’ DICE 2012 executive summit in Las Vegas on Wednesday. […]

Activision Toys Around with a ‘Skylanders’ Sequel

Activision Blizzard, the maker of intense videogames such as “Call of Duty” and “World of Warcraft,” isn’t known for kid-oriented videogames. […]