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World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash cow. […]

Call Of Duty: Black Ops 2 reveal trailer

Yay! More bright light flashbang-esque explosions. On the other hand, if they finally add vehicles this might be the COD that brings the series back to life. […]

MEC Keeps $100 Mil Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S., after a review, according to sources. […]

MEC Keeps $100 Million Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S. after a review, according to sources. […]

Big business out of fun figurines

“Sorry ma’am, we’re all out,” comes the reply. “Not even under the till?” the customer pleads, “I know some stores are keeping them back.” After being patiently reassured that the $10 plastic toys aren’t being stashed like contraband, she gives up, but not before explaining the struggle she’s had getting them elsewhere. […]

Figures of fun: How Skylanders is changing the way children play

As regular as the first cuckoo of spring comes news that an estate agent has put a beach hut on the … In the Nintendo Store in midtown Manhattan a woman is asking if they have any Skylanders figurines. […]

2011 round-up: EA and Activision

Our look back on a year in which EA aggressively expanded into digital while Activision went all-in on Call Of Duty. […]

Activision’s Stock Dips, Investors Worry About Lack Of Innovation

The most important group of people to Activision are worried about the company…no, not gamers, investors. […]

The CoD franchise is in trouble – again

It seems like every other day that a new contender for the military FPS throne steps into the ring. […]

Activision’s “Skylanders” may face retail shortage

Director and Chief Executive Officer of Activision Blizzard Robert Kotick speaks at the Reuters Global Media Summit in New York November 28, 2011. […]