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Gaming opinion: Don’t answer the Call of Duty

Activision recently crossed a bridge too far with the expected announcement of a sequel to Call of Duty: Black Ops. […]

Article: Calling the Elite

Published as part of our sister-site’s widely-read weekly newsletter, the Editorial, is a weekly dissection of an issue weighing on the minds of the people at the top of the games business. […]

E3 2011 Anticipation: EA, Capcom, Konami and Activision Feature

What do the biggest publishers have in store for E3? In just a few short days, the 2011 Electronic Entertainment Expo will kick off with press conferences, pre-show parties, and more hype than a Star Wars press junket. […]

Video Game News: Editorial: Milking it dry

Leaked memos from Activision today saw the company considering the future of its most popular franchises. […]

The Ode: Guitar Hero

But stale product and market saturation caused the game to suddenly flame out. By Angelina Chapin Guitar Hero was born in 2005, the brainchild of independent gaming parts manufacturer RedOctane and videogame development company Harmonix. […]

Wildly popular ‘Guitar Hero’ game gets the ax

These days, guns are more popular than guitars, at least when it comes to video games. […]

No Air Guitar For You

Ok I know Chella discussed this last week, and did a very good job at it too, but as a music game aficionado, it would make sense for me to give my own opinion on what happened last week. […]

Op Ed

IndustryGamers – Call of Duty Is NOT The Next Guitar Hero . In the days following the big news, there have been countless opinion pieces online, pointing to the fact that Activision milks its franchises to death, and with the doubling down on Call of Duty, that the heralded shooter franchise is next in line to be given the Guitar Hero treatment. […]

Editorial: The Show Goes On

When an event is described as sending “shockwaves” through the industry, it’s commonly a piece of hyperbole – but it’s truly no exaggeration to suggest that Activision’s extraordinarily aggressive pruning of its product line-up has done precisely that this week. […]

RIP Guitar Hero…and Rock n’ Roll?

Activision has pulled the plug on Guitar Hero and for many it’ll be a shame, rather than a surprise. […]