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World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash cow. […]

Big business out of fun figurines

“Sorry ma’am, we’re all out,” comes the reply. “Not even under the till?” the customer pleads, “I know some stores are keeping them back.” After being patiently reassured that the $10 plastic toys aren’t being stashed like contraband, she gives up, but not before explaining the struggle she’s had getting them elsewhere. […]

Figures of fun: How Skylanders is changing the way children play

As regular as the first cuckoo of spring comes news that an estate agent has put a beach hut on the … In the Nintendo Store in midtown Manhattan a woman is asking if they have any Skylanders figurines. […]

Activision Toys Around with a ‘Skylanders’ Sequel

Activision Blizzard, the maker of intense videogames such as “Call of Duty” and “World of Warcraft,” isn’t known for kid-oriented videogames. […]

Activision Toys Around with a ‘Skylanders’ Sequel

Activision Blizzard, the maker of intense videogames such as “Call of Duty” and “World of Warcraft,” isn’t known for kid-oriented videogames. […]

The Best and Worst Video Games of 2011

It’s that time of year again. After drudging through the torrent of great and not-so-great video games that consumed just about every minute of my free time, I’ve narrowed down what I believe is considered to be the best and worst games of 2011. […]

Activision’s Stock Dips, Investors Worry About Lack Of Innovation

The most important group of people to Activision are worried about the company…no, not gamers, investors. […]

Activision’s “Skylanders” may face retail shortage

Director and Chief Executive Officer of Activision Blizzard Robert Kotick speaks at the Reuters Global Media Summit in New York November 28, 2011. […]

Skylanders: Spyro’s Adventure review – plastic powerActivision are…

Activision are back to selling games with costly bundled add-ons, but as expensive as it all sounds could this really be the best kids game of the year? We know what you’re thinking but honestly, this is a pretty good game. […]

Clarification: Activision-Skylanders story

In a story Oct. 16, The Associated Press reported that a new game from Activision Blizzard Inc. […]