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World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash cow. […]

Does Activision Blizzard Have What It Takes To Keep Growing?

Video game software is a tough business. Trends come and go and companies need to stay current with today’s rapidly advancing technology. […]

MEC Keeps $100 Million Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S. after a review, according to sources. […]

MEC Keeps $100 Mil Activision Foreign Biz

Gaming titan Activision Blizzard has retained WPP’s MEC as its media agency for markets outside the U.S., after a review, according to sources. […]

Big business out of fun figurines

“Sorry ma’am, we’re all out,” comes the reply. “Not even under the till?” the customer pleads, “I know some stores are keeping them back.” After being patiently reassured that the $10 plastic toys aren’t being stashed like contraband, she gives up, but not before explaining the struggle she’s had getting them elsewhere. […]

Figures of fun: How Skylanders is changing the way children play

As regular as the first cuckoo of spring comes news that an estate agent has put a beach hut on the … In the Nintendo Store in midtown Manhattan a woman is asking if they have any Skylanders figurines. […]

This Week’s 5 Dumbest Stock Moves

Stupidity is contagious. It gets us all from time to time. Even respectable companies can catch it. […]

BUYINS.NET: Market Maker Surveillance Report. MO, CIM, ATVI, FSLR,…

BUYINS.NET: Market Maker Surveillance Report. MO, CIM, ATVI, FSLR, CLWR, UAL, Bearishly Biased Price Friction For Thursday, March 1st 2012 BUYINS.NET / www.buyins.net, announced today its proprietary Market Maker Friction Factor Report for Thursday. […]

UPDATE 2-Activision Blizzard cuts 600 jobs

Activision Blizzard, the largest U.S. video publisher, on Wednesday said it was cutting 600 jobs globally in the unit that makes Internet games including the company’s most profitable property, “World of Warcraft,” which has lost users in recent quarters. […]

Activision Smashes Guitar Hero Reboot Plans

Even though Activision killed Guitar Hero last year, it was working on a reboot of the series. […]